Bimbo Bakeries USA has announced a partnership with the Sorrisa Group Inc. to release a new line of ice cream novelties inspired by the iconic flavors of the Entenmann’s brand.
For the first time ever, a new variety of frozen treats inspired by classic Entenmann’s products can now be found in the freezer aisle. The deal was brokered by Bimbo’s exclusive licensing agency Brand Central LLC.
“At Entenmann’s, we’re always looking for ways to transform our iconic products into exciting and innovative formats for our consumers,” says Alicia Rosas, vice president of innovation at Bimbo Bakeries USA. “We’re thrilled to be teaming up with Sorrisa Group to bring this crave-worthy ice cream sandwich line to life and know our fans will love them as much as we do!”
The new frozen treats line will be available at Walmart stores across the US starting in April, with six ice cream sandwich flavors inspired by fan-favorite Entenmann’s baked goods. The assortment includes:
- Brownie Cookie Salted Caramel Ice Cream Sandwiches
- Chocolate Chip Cookie Ice Cream Sandwiches
- Chocolate Chip & Brownie Cookie Ice Cream Sandwiches
- Chocolatey Glazed Cookie Donut Chocolate Ice Cream Sandwiches
- Chocolatey Glazed Cookie Donut Salted Caramel Ice Cream Sandwiches
- Glazed Cookie Donut Ice Cream Sandwiches
“We are so excited about these new products! The idea of an ice cream sandwich is a perfect fit for the Entenmann’s brand,” says Jodi Bogdanoff, senior vice president of licensing at Brand Central. “The combination of the Sorrisa Group’s expertise and Entenmann’s iconic standing within the baked goods and treats category has led to a product that we know consumers will love.”
“Our mission at Sorrisa Group is to leverage our expertise in novelty frozen treats to develop and deliver never-seen-before food products to consumers,” says Sam Jaafar of Sorrisa Group Inc. “We are excited to help the iconic Entenmann’s brand bring its iconic flavors to life in a unique format that can be enjoyed on any occasion.”