Keera Brooks, CEO and owner of Wholesale Sugar Flowers, a certified women-owned business (WBENC), has made it her mission to hire, partner with and empower women in the baking industry. On International Women’s Day on March 8, Brooks announced the appointment of Stephanie Scher as chief marketing officer of Wholesale Sugar Flowers.

WholesaleSugarFlowers_Owner.jpgWholesale Sugar Flowers CEO Keera Brooks

With more than 25 years of experience in design for food, events, hospitality, prop and interior styling, Scher leads marketing and design strategy for Wholesale Sugar Flowers and is working alongside Brooks to provide a fresh perspective and drive growth for the company.

In addition to hiring and promoting women within the company, Brooks purposely contracts with other women-owned businesses and strives to empower females across the industry.

“The products we sell help women solidify their business sustainability and long-term success,” Brooks explains. “The confidence these women gain from advancing their individual businesses spreads within their families and communities, allowing others to dream bigger for themselves. This is really my ‘why’ and what drives me every day.”

Wholesale Sugar Flowers is proud to showcase the work of several female clients: 

  • Che Clari, Specialty Cake Designer, The Breakers, Palm Beach, Fl. - Graduate of Le Cordon Bleu College of Culinary Arts with over eight years of experience as a pastry chef and cake decorator.
  • Chef Darcy Lynn, Owner, Cakes by Darcy, Atlanta, Ga. - Award-winning cake designer with over 30 years in the industry, Lynn creates edible works of art for celebrity clients.
  • Chef Tasha Taylor, Owner, Sugarhi Sweet Eats N Treats, Atlanta, Ga. - Hobby baker turned pro recognized locally, nationally and internationally after appearing on the Food Network.

These clients, among 1,000s of other professional bakers, entrepreneurs and at-home hobbyists, use Wholesale Sugar Flowers to save time and money, while elevating their creations.

“I often think of Wholesale Sugar Flowers as my ‘secret ingredient’ – they have actually been a lifesaver when I’m tasked with making four nine-tiered wedding cakes that require 300 unique, beautiful sugar flowers,” said Che Clari, specialty cake designer, The Breakers. “Not only are they well-crafted, they are truly beautiful and suitable for a variety of occasions.”

All Wholesale Sugar Flowers products are nut and gluten-free and non-GMO. The products are shelf-stable and ship internationally, making stunning celebrations accessible to everyone.