Duck Donuts has unveiled a new localized, modern store design with optimized ordering in order to deliver a better customer experience for guests, franchise partners and team members.
The company’s shop of the future includes the following design updates and technology additions for guests and cost savings for franchise partners:
- Guests will now have two in-shop options for ordering – At the front upon entering the store or through self-ordering kiosks. There is also a dedicated area for mobile and third-party pickup orders for grab and go convenience.
- New shops will now feature a sleek interior design with localized artwork, including an accent wall guaranteed to “sprinkle happiness” in their local community. Additional aspects will add dimension with 3D graphics, digital menu boards and high-top barstools to watch the donut making process. The exterior highlights a colorful awning and seating with umbrellas, pending landlord approval.
- The new shop will allow team members to work hard behind the scenes, handling significantly more catering and digital business without interfering with in-shop guest orders.
- The new shop design allows for smaller footprint options, 1,000-1,400 square feet, enhancing return on investment by reducing build-out costs up to $75,000 for franchise partners.
“As we work towards elevating the Duck Donuts brand, it begins with consistently meeting the needs of our guests however they chose to engage with our authentic made-to-order concept, whether that's through a digital platform or in-shop experience,” says Betsy Hamm, Duck Donuts chief executive officer. “Introducing our new shop of the future allows us to enhance the guest experience while providing a better return for our franchise partners.”
Collierville, Tennessee and Wyomissing, Pennsylvania, have been identified as the first franchised locations to debut the shop of the future. Both are expected to open in the second half of 2023.