Philly Pretzel Factory is helping fans celebrate March Madness with its first-ever “Salty 16” Bracket Contest. The pretzel-themed tournament will give VIP (Very Important Pretzel) Club Members the chance to build their own pretzel-dip bracket by March 31 for a chance to win an assortment of prizes.

Contestants must join Philly Pretzel Factory’s free VIP Club to submit their Salty 16 bracket, where snacks and dips will face-off to determine the winning fan favorites. Brackets must be submitted by March 31 at 11:59 pm EST in order to participate. Bracket results will be posted on April 4, and all winners will be notified with prize info via text message by April 7.

“We wanted Philly Pretzel lovers to join in on the March Madness fun and create their own fantasy food bracket,” says Dan DiZio, founder of Philly Pretzel Factory. “Everyone has their fan favorite to root for – both in sports and food – and we can't wait to see the winning match-ups!”

To create a bracket, fans will go through four rounds - the first round is selecting which pretzel snacks and dips should advance to the next round and it continues from there. Choices for pretzels including Mini Pretzels, Cinnamon Rivets and Pretzel Dogs, as well as dips including Yellow Mustard, Nacho Cheese, Butter Cream, Cinnamon, Brownie Batter and more. The final round, will determine the supreme menu item.

Prizes for the winners include:

  • Playstation 5 with NBA 2K23
  • SoundLink Revolve+ II Bluetooth speaker
  • $100 NCAA Store Gift Card
  • Apple Watch SE (any color aluminum case with standard band; no upgraded bands)
  • Philly Pretzel Factory Party Trays
  • AirPods (3rd generation) with Lightning Charging Case
  • HomePod Mini (in any available color)
  • SIQ Smart Basketball + mobile app