Silver Hills Sprouted Bakery, a leading producer of wholesome, plant-based bakery products made with sprouted whole grains, has announced a brand refresh featuring a full product packaging redesign as well as a refreshed product portfolio, including the introduction of a hearty, Omega-3 ALA rich loaf, Omegamazing, coming to shelves later this year.

The reimagined packaging, which will debut at Natural Products Expo West on March 7-11 in Anaheim, California, was inspired by the brand’s longtime mission to inspire healthier living through healthier choices. The new design features Silver Hills Sprouted Bakery’s signature bold and bright colors while shining the spotlight on its signature ingredient: sprouted whole grains. Each package of Silver Hills Sprouted Bakery’s breads, bagels, and buns features a clear window that allows consumers to easily see the color, texture and wholesome grains in every product.

The new packaging includes labels for Non-GMO Project Verified, USDA Organic Ingredients, Certified Glyphosate Free, Certified Vegan, Kosher, and Peanut & Nut Free, all clearly featured on the new packaging.

“For more than three decades we have been dedicated to offering healthier, nutrient-rich, sprouted breads. Today we are thrilled to introduce Silver Hills Sprouted Bakery’s new look, which better communicates our continued commitment to sprouted whole grains and the excellent nutritional benefits they offer, and importantly, also makes it easier for consumers to make healthier choices in the aisle,” says Stan Smith, founder and president of Silver Hills Sprouted Bakery.

The updated line of sprouted whole grain bread products, which includes organic and made from organic ingredients, has been reformulated to offer the highest quality product possible. The reformulations include enhancements to the sprouting and preparation techniques of grains for improved consistency, taste and softness.