Kamut International, protector of a special ancient grain and avid promoter and supporter of regenerative organic agriculture and organic farmers, announced the launch of new branding for Kamut brand wheat, including new communication, a new website, and refreshed logo.

The new logo depicts one of the most iconic aspects of the brand: the distinctive KAMUT® wheat. While maintaining the earth tones that signify a deep connection to the soil, the logo will be more easily recognizable on food packaging.

In communication, such as on the website, the Kamut Brand story is told through an engaging narrative and dynamic imagery that amplifies the consumer experience. Easy to navigate, visitors can effortlessly search through recipes, products, and health & research sections as they immerse in the unique attributes of a grain that is – Still Ancient™.

"As part of our commitment to provide healthy and nutritious food while improving the health of the environment, I am proud and excited to introduce our brand evolution with the unveiling of our new communication, new website, and new logo," said Trevor Blyth, president of Kamut International. "This is the time to help customers better understand the KAMUT® Brand, everything that is guaranteed through it, and the importance of implementing healthier farming practices, such as regenerative organic, to combat climate change while helping communities and farmers prosper," Blyth concluded.

With the philosophy of supporting prevention of chronic health problems provoked by dietary patterns through substituting them with healthy and delicious options such as KAMUT® Brand Wheat, a primary objective of Kamut International is to contribute to restoring the quality of food in the U.S and elsewhere.

KAMUT® Brand Wheat is an ancient grain, guaranteed under the KAMUT® brand, to never be modified or hybridized, always organically grown, and prized for its nutrition, ease of digestibility, sweet nutty-buttery taste, and firm texture. It is a source of protein, fiber, and vitamins and is high in minerals including selenium.

KAMUT® Brand Wheat was introduced to the market 37 years ago by Kamut International Founder Bob Quinn. As part of the company’s mission, the KAMUT® trademark was created to protect and preserve the exceptional qualities of the original ancient khorasan wheat variety for the benefit of all those interested in high-quality, healthy food.