Tony’s Chocolonely, a chocolate company on a mission to end modern slavery and child labor in the chocolate industry, and Ben & Jerry’s are celebrating their Chocolate Love A-Fair with two new chocolate bar flavors and one new ice cream pint. The launch celebrates values-led company, Ben & Jerry’s, committing to the Tony’s Open Chain initiative, which was announced last summer.
Tony’s two new chocolate bars are inspired by two of Ben & Jerry’s classic flavors, Chocolate Fudge Brownie and Strawberry Cheesecake. The new Ben & Jerry’s pint is inspired by Tony’s Chocolonely’s fan favorite bar, milk chocolate caramel sea salt.
The dark milk chocolate brownie bar combines Tony’s Chocolonely’s dark milk chocolate and brownie pieces, while the white chocolate strawberry cheesecake style bar combines Tony’s Chocolonely’s white cheesecake-style chocolate with strawberries and cookie pieces.
Ben & Jerry’s new ice cream flavor, Chocolatey Love A-Fair, features chocolatey ice cream full of salted caramel swirls, caramel chunks and sea salt fudge chunks.
Last summer, Ben & Jerry’s joined Tony’s mission to end the 30,000 cases of modern slavery and 1.56 million cases of child labor still present in the chocolate industry in Ghana and Cote d' Ivoire today by committing to sourcing its cocoa through Tony’s Open Chain. The Open Chain helps companies take responsibility by ensuring a fully traceable cocoa supply chain and paying a higher price to address poverty, the root cause of social injustice for cocoa farmers.
This is the next step in Ben & Jerry’s cocoa journey. In addition to paying a Fairtrade Premium and a Living Income Reference Price for its cocoa, Ben & Jerry’s will pay a fee to further support partner co-operatives. The company has also begun converting to fully traceable cocoa beans. With a traceable supply chain, it will not only know which farmers produced the beans that go into its chocolatey ice cream, but also under which circumstances those cocoa beans were grown.