While the winter of 2012 was a strong quarter for the foodservice industry, traffic growth was confined to the quick service restaurant and fine dining/upscale hotel segments, according to NPD’s CREST, which rigorously tracks the foodservice industry based on consumer reporting of over 400,000 visits to commercial and non-commercial foodservice outlets a year. Visits to quick service restaurants increased by two percent over same quarter last year, and major quick service chains had the strongest traffic growth with a 3% increase in traffic. Fine dining/upscale hotel restaurants generated a 6% increase in traffic. The midscale/family dining segment continued to struggle with traffic in the first quarter with visits down by 3%. Visits to casual dining restaurants were down 2% compared to winter 2011.
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