Iconic bakery brand Sprinkles has announced the opening of its first domestic franchise location in Riverton, Utah on Wednesday, December 14. Since becoming an innovator in the gourmet cupcake trend with its Beverly Hills, Califorina bakery in 2005, the company has grown extensively with 23 bakeries and over 50 cupcake ATMs across the country. 

Sprinkles’ first-ever domestic franchise kicks off plans to expand the bakery’s footprint domestically and internationally. 

“Opening the first Sprinkles in Utah is such a treat,” says bakery owner Colin Larsen. “Everyone is so excited to see a national brand like Sprinkles here and be part of the community in Riverton.” 

Under chief executive officer Dan Mesches, Sprinkles is providing a taste of the future and setting its sights on 100 domestic franchise locations and 100 international locations over the next three years in Australia, Canada, the United Kingdom and MENA. 

“With a track record of increasing sales and revenue year over year by 20 percent with an award-winning C-suite team overseeing marketing, finance and operations, Sprinkles is at its prime for both domestic and international franchising,” says Mesches. “We are looking forward to announcing a series of new deals in 2023, including our first international franchise in Asia.”