Every year, Lexus ushers in the holidays with its famous “December to Remember” campaign, which includes the familiar jingle, red bow and gift-giving moment. This year, the signature red bow returns with a twist in a new spot called “Time Machine.”
In its own gift-giving moment, Lexus is treating guests to an exclusive complimentary offer in partnership with bakery chain Sprinkles at locations nationwide. From Friday, December 2 through Sunday, December 4, red velvet cupcakes will be gifted courtesy of Lexus and its dealers – each of the three days for one hour between 10:00 and 11:00 am.
Starting on Giving Tuesday, November 29, guests will have the opportunity to donate to Boys & Girls Clubs of America through a unique link found on social and in Sprinkles stores when they pick up their complimentary holiday treats. For every donation made through the link between November 29 and January 3, Lexus will match donations up to $250,000.
“This year’s ‘December to Remember’ celebrates the holidays as a joyful time to reconnect with loved ones,” says Vinay Shahani, vice president of Lexus marketing. “Our dealers do a great job of extending hospitality to our guests year-round. This holiday season, on behalf of our dealers, we’re inviting guests to enjoy a special Sprinkles treat and pay it forward to support the Boys & Girls Clubs of America.”