Philadelphia Cream Cheese has announced the debut of the first-ever Philly Handbag, providing shoppers everything they need to bake a fashionable designer handbag, made of none other than cheesecake.
The Philly Handbag, inspired by the viral “is it cake” trend, gives fashionable and hungry shoppers an opportunity to transform a fashion staple into a tasting experience. Available exclusively on Amazon, shoppers can purchase the Philly Handbag cheesecake kit for $19.10, complete with step-by-step instructions and materials needed to be immersed in the experience of baking their own cheesecake creation. It features a plush “quilted leather” fondant, silver encrusted chain and decadent creamy interior.
The Philly Handbag is part of the brand’s “Cheesecake is Everything” campaign, which celebrates new and familiar creative spins on America’s favorite holiday dessert. Fans can visit a special website for additional cheesecake inspiration, including a variety of craveable recipes that can be made by anyone at home—such as Snickerdoodle Cheesecake Bars, Hot Cocoa Mini Cheesecakes or Pumpkin Cheesecake with Brown Butter Caramel Sauce.
“As a brand that has set the cream cheese standard for 150 years, we saw how much fans missed our beloved holiday dessert in the midst of last year’s cream cheese shortage,” says Keenan White, senior brand manager for Philadelphia Cream Cheese at the Kraft Heinz Company. “This season, we wanted to show up in a big way to share that cheesecake is back and it’s everything, while also igniting the endless possibilities that cheesecake presents. We’re encouraging everyone to bake their own creations and remember the rich experience and smooth creamy taste Philly provides, from the moment you open the first brick all the way to the last bite.”