General Mills Foodservice looks to help retail bakeries offer premium baked goods with ease with the first Pillsbury-branded, retail-ready bakery item. Pillsbury Cinnamon Rolls are pre-packaged with four, 3.5-ounce, pre-frosted cinnamon rolls in an eye-catching clamshell container complete with Doughboy graphics.
Ready for bakery shelves after thawing, Pillsbury Cinnamon Rolls provide a low-labor way for retail bakeries to offer cinnamon rolls with homemade taste. Pillsbury also offers an extensive line of baking mixes and ready-to-bake items to help bakeries and foodservice operations maximize back-of-house labor to turn out high-quality, scratch-like baked goods.
“We want to give retail bakeries a new and effortless way to boost sales with scrumptious, classic cinnamon rolls in Pillsbury-branded packaging that helps seal the deal,” says Nicole Nelsen, director of retail foodservice at General Mills. “Pillsbury Cinnamon Rolls are made all the more appealing in a clear clamshell that showcases the product and features the iconic Doughboy to give consumers confidence they are purchasing a high-quality item.”
Nelsen adds that the packaging for the retail-ready cinnamon rolls was optimized through consumer testing to stand out in the bakery area and encourage purchase intent: 88 percent of consumers indicated the packaging was “eye-catching,” and 83 percent said it looked premium. In addition, 86 percent of consumers indicated they were very likely to purchase.
Pillsbury Cinnamon Rolls (suggested retail price of $6.99) come frozen in cases of 12 clamshells which have a 5-day post-thaw shelf life and 6-month frozen shelf life.