In celebration of National Cinnamon Roll Day on Tuesday, October 4, Bellevue and Elkhorn, Nebraska’s The Omaha Bakery introduced a new concept where customers can build their own cinnamon rolls.

“I feel like we had so many people wanting different types of frosting on their cinnamon roll,” says owner Michelle Kaiser about the business decision. “And we were traditional and we were doing the traditional almond, which was my grandma's recipe. But so many people want cream cheese frosting or they want bacon on their peanut butter roll, that this allowed us to bring all that together.”

Customers can choose from four types of cinnamon rolls, nine frosting options and twelve topping options. They can then finish the rolls with three types of drizzle. Among the options are:


  • Cinnamon
  • Caramel Pecan
  • Peanut Butter


  • Almond
  • Maple
  • Caramel
  • Chocolate
  • Cream cheese
  • Hazelnut
  • Strawberry
  • Orange
  • Peanut Butter


  • Apple pie filling
  • Chocolate chips
  • Butterscotch chips
  • M&M’s
  • Cookie dough
  • Oreo chunks
  • Peanut butter cups
  • Pecans
  • Sprinkles
  • Strawberry Jam
  • Graham crumbs
  • Marshmallows


  • Caramel sauce
  • Chocolate sauce
  • Peanut butter sauce