Beginning Monday, September 19 and lasting through Sunday, September 25, Tim Hortons restaurants will be raising money for 21 hospitals, charities and programs throughout Tim Hortons communities in the US.
As part of its annual Smile Cookie fundraiser, Tim Hortons will be selling chocolate chunk Smile Cookies decorated with blue eyes and a pink smile for $1 with the full amount going to help local communities of each restaurant. Last year, $230,000 was raised across the US, and back again for its 26th year, Tim Hortons’ campaign will look to top that.
“At Tim Hortons, we take pride in being part of and serving our local communities,” says Axel Schwan, president of Tim Hortons. “As we enter our 26th year of the Smile Cookie campaign, we continue to be inspired to see Tim Hortons guests and restaurant owners come together to give back to their neighbors.”
Tim Hortons is encouraging people to visit their local Tim Hortons restaurants or place a digital order through the Tim Hortons app and/or website. Guests can also show their support by using the #SmileCookie hashtag on social media.
The Smile Cookie campaign began in 1996 as a way to help raise funds for the Hamilton Children’s Hospital in Ontario and has grown to become a major fundraising event at Tim Hortons Restaurants in Canada and US.