In celebration of National Mustard Day on Saturday, August 6, French’s is bringing its mustard to the morning with limited-edition French’s Mustard Donuts. Developed in partnership with New York City’s Dough Doughnuts, the mustard-infused treats are available on August 6 at Dough’s retail locations in New York City and nationwide via online shipping, while supplies last.
The French’s Mustard Donut reimagines a classic brioche glazed doughnut with a vibrant sweet and savory yellow mustard coating that is topped with a yellow mustard cake crumble.
“We’ve been known to go big for National Mustard Day – with Mustard Ice Cream in 2019, Mustard Beer in 2020, and Mustard Buns in 2021. This year, we’re excited to collaborate with Dough and introduce French’s Mustard Donuts, adding our Classic Yellow Mustard to morning routines,” says Jill Pratt, chief marketing officer, McCormick. “We are as committed as ever to showing off new and exciting ways to enjoy this fan favorite condiment and cannot wait to reinvent breakfast this year.”
On National Mustard Day, August 6, French’s will take over Dough Doughnut’s shops, transforming them with bright yellow furnishings featuring vibrant pop art and French’s Mustard Donut-inspired swag. Fans can receive a free French’s Mustard Donut at any Dough location in New York City, while supplies last.
French’s and Dough will also release a limited number of French’s Mustard Donuts for nationwide shipping on August 6 at 6 am PT/9 am ET. Fans can order a free box of two at Dough’s website. French’s has also shared a make-at-home recipe available at its website.
“Here at Dough, we’ve always prided ourselves in creating unexpectedly delicious flavors,” says Steve Klein, owner, Dough Doughnuts. “French’s Mustard Donuts presented an opportunity to be imaginative and we couldn’t be more pleased with the results. The iconic tanginess of French’s Classic Yellow Mustard complements the sweet glaze and fluffy texture of the doughnut for the perfect bite.’