The biggest trade event for the retail baking industry is a month and a half away, with the International Baking Industry Exposition (IBIE) set for September 17-21 in Las Vegas. IBIE 2022 is a one-stop shop for all baking professionals, offering the latest innovations, new ingredient formulations, game-changing insights and a sense of community with fellow industry professionals.

bake Magazine along with Cypress Research, the food industry’s premier research organization, are helping bakers prepare for IBIE 2022 by offering an exclusive first look at the findings of their groundbreaking State of the Retail Baking Industry survey targeting the US retail bakery manufacturing sector.

As part of a one-hour webinar taking place Wednesday, August 10 at 2 pm EST, John Unrein, editor of bake, and Marjorie Hellmer, president and co-founder of Cypress Research, will speak about the motivations of the industry’s decision makers that were uncovered in the survey.

The survey covers essential topics including industry and company health, company business activity and confidence, capital investments, bakers’ greatest post-pandemic business concerns, and new doors bakers have thrown open in response to these challenging times.

The webinar is free to attend, and can be registered for here.