B&G Foods has revealed its new SNICKERS Shakers Seasoning Blend, the first official seasoning blend to perfectly capture the chocolate, caramel and peanut flavor profile of the classic SNICKERS bar. The release of SNICKERS Shakers Seasoning Blend comes on the heels of B&G Foods’ seasoning category partnership with Mars for TWIX Shakers Seasoning Blend in 2021.
“We’re pleased to expand our wildly popular licensed seasoning blends line with the addition of SNICKERS, one of the most iconic chocolate bars of all time,” says Jordan Greenberg, president of spices & seasonings and executive vice president of B&G Foods. “With the introduction of SNICKERS Shakers Seasoning Blend, everyone can now shake the SNICKERS taste they love onto their favorite snacks and treats.”
The new SNICKERS-inspired seasoning, rolling onto shelves nationwide this month, can be sprinkled on foods and drinks, including ice cream, cookies, milkshakes, cookies, yogurt and more to enhance the flavor profile.
“At Mars we are consumer obsessed and have noticed the clear desire that has emerged among consumers to be able to add the flavors of their favorite confections to both sweet and savory foods,” says Michelle Deignan, senior brand director, Mars Wrigley. “We’re pleased to partner with B&G Foods to allow consumers to experience the delicious and satisfying taste of SNICKERS in a completely new, and shake-able, way with SNICKERS Shakers Seasoning Blend.”