To celebrate National Auntie Day on July 26, Auntie Anne’s, will give fans the chance to get dough in more ways than one. The gourmet pretzel chain is partnering with Cash App on giveaways totaling $30,000, with prizes from $5 to the grand prize of $10,000.
On National Auntie Day, fans can enter by tagging Auntie Anne’s any social media platform across TikTok, Instagram, Facebook or Twitter, dropping their personal $cashtag and using #NationalAuntieAnnesDay and #Entry. Throughout the day, Auntie Anne’s will randomly select 135 entries to receive their prize money via Cash App in the amounts of $5, $100 or $500.
Fans looking to score the ultimate $10,000 prize will need to add a video to their submission post showing their Auntie Anne’s love and why they’d like some extra cash. One grand prize winner will take home $10,000 and ten runner ups will win $1,000. The cash giveaways will be live on Tuesday, July 26 from 9 am to 4:59 pm ET and prizes will be distributed via Cash App’s mobile platform.
Cash isn’t the only dough fans can get on National Auntie Day. Customers will receive a free Original or Cinnamon Sugar pretzel with the purchase of any drink on July 26 via the Pretzels Perk app.
“Our fans know that Auntie Anne’s and our hot and handmade pretzels are there for them whenever they need a pick-me-up – just like those beloved aunties in their lives,” says Cynthia Liu, vice president of marketing at Auntie Anne’s. “This National Auntie Day, we couldn’t help but give our fans not just our pretzel dough they crave, but some dough to fill their bank account, too! We’re proud to play the role of America’s generous Auntie and dish out some cash, whether it’s to enjoy more pretzels, pay some bills, fill up the gas tank or bring a long-awaited dream to life. This National Auntie Day is all about the dough.”