Klondike is celebrating its 100th birthday in 2022, and the ice cream brand has teamed up with “Cake Boss” Buddy Valastro to celebrate the milestone in a big way. Valastro has created a once-in-a-lifetime, ten-tier birthday cake inspired by the diverse Klondike frozen treat portfolio, which includes representations of its classic Bars, Sandwiches, Shakes and Cones.

“Cakes are such a special and meaningful way to create memories and celebrate every birthday. I’ve been eating Klondike Bars since I was a kid, so I was so excited to help the brand celebrate its 100th birthday,” says Buddy Valastro. “This is, without a doubt, the ultimate birthday cake – I was inspired to capture the brand’s fun and witty spirit and all the sweet memories and milestones Klondike has been a part of in the past one hundred years.”

Now through July 16, fans can enter to win their own Klondike 100th birthday cake by posting a photo or video on Instagram of themselves completing a decades-themed “What Would You Do for a Klondike” challenge with #4aKlondike100Sweepstakes and tagging @klondikebar in the caption.

Additionally, on National Ice Cream Day on July 17, Klondike is popping up in New York, Los Angeles and Chicago to give away free frozen treats to fans. Those who complete a “What Would You Do for a Klondike?” challenge at a pop-up location have the chance to claim a Klondike 100th birthday cake of their own.

One lucky winner of a Klondike cake from either Instagram or a pop-up location also has a chance to win the Klondike Kard that comes with coupons and a $11,820 check for free Klondike treats for one hundred years. The list of all 100 challenges at Klondike’s website.

The sweepstakes runs now through July 16 on Instagram, and on July 17, National Ice Cream Day, at pop-up locations in New York, Los Angeles and Chicago from 11 am to 7 pm.

  • New York: Washington Square Park
  • Los Angeles: 3rd Street Promenade (Downtown Santa Monica)
  • Chicago: Navy Pier

“Klondike has been recognized as the original challenger brand and champion of spontaneous fun, most notable from our timeless jingle and “What Would You Do” challenges. What better way to celebrate this status and incredible birthday milestone than with the ultimate challenge and reward of being part of our once-in-a-lifetime birthday celebration,” says Russel Lilly, general manager of Unilever Ice Cream for total North America. “We look forward to continuing to spark moments of fun and bringing joy to fans across the nation with Klondike for another 100 years.”