St Pierre Bakery has announced increased distribution with UNFI warehouses in Pittsburgh and Allentown, Pennsylvania and Quincy, Florida. The warehouses are offering an assortment of St Pierre’s best-selling products including St Pierre Brioche Burger Buns, Seeded Brioche Burger Buns, Brioche Hot Dog Rolls, Brioche Bagels, Brioche Loaf and Brioche Sliders.
The increased distribution via UNFI warehouses has secured a number of new retailers for the brand, including Hitchcock’s Markets – a Florida-based outlet with 11 locations.
Additionally, St Pierre has added distribution of its Seeded Brioche Burger Buns through SpartanNash and increased its presence in Costco in Los Angeles. The news means that America’s number one brioche brand is now available in all 59 Costco warehouses in the LA division.
The retail giant agreed increased distribution through its LA division just three weeks after launching the brand in its original 30 warehouses and has now agreed opportunities for sampling in-store, driving trial of the brioche category leader.
East Coast retailer Harris Teeter has also launched St Pierre Seeded Brioche Burger Buns and the brand’s most recent innovation, Brioche Bagels, alongside the rest of the St Pierre range.
“At the end of last year we invested heavily in building our stock supply to ensure we maintain our stellar fill rates and deliver for our customers throughout their busiest times. We knew that the opportunity justified the investment, but driving distribution is key to realizing it,” says David Wagstaff, vice president North America, St Pierre Bakery,
The St Pierre brand is in positive growth across 52-, 26- and 12-week periods and maintains the largest share of the branded brioche market according to Nielsen (XAOC week-ending 26th March 2022).
“We have a recently expanded sales team on the ground in America and they are working incredibly hard to deliver fantastic results whilst maintaining the impeccable service standards for which St Pierre has become known,” Wagstaff says. “We’ve also doubled marketing investment in 2022 and that is aiding conversations across the country with new buyers, brokers and retailers. The entire team is looking forward to a hugely successful grilling season.”