Just over a year ago, Insomnia Cookies opened its first experiential CookieLab in its home base of Philadelphia. The CookieLab is an innovative extension of the brand’s research and “doughvelopment” lab, a dessert destination where visitors can craft their own sweet concoctions, including customized cookies and over-the-top milkshakes.

For its first birthday, Insomnia is celebrating with a Super Sweet 1st Birthday Bash going down all week-long at the CookieLab. Philadelphia cookie lovers can visit from now through Sunday, May 1 for limited-edition birthday cookies and shakes, a chance to win free b-day treats for life, fun giveaways and more.

In addition to CookieLab’s permanent menu of custom bakes and shakes, all this week guests can enjoy special birthday-inspired treats such as:

  • Dirt Pudding Milkshake
  • Confetti Cheesecake Cookie
  • Cake Batter Cookie
  • Dirt Pudding Cookie
  • Birthday Cake Milkshake

Additionally, until May 1, everyone who comes into CookieLab before 4:45 pm EST (Thursday) and before 12:45 pm EST (Friday-Sunday) will be entered for a chance to win one of twenty Confetti Club cards that will be given away each day. A Confetti Club card will grant an individual a free CookieLab birthday treat during their birthday month for life.