Starbucks is launching The Energy Makers Lab inspired by Starbucks BAYA Energy, the brand’s first energy drink crafted from caffeine naturally found in coffee fruit for a boost of feel-good energy.
Led by actor, singer, dancer and musician Jordan Fisher, The Energy Makers Lab is a team of content creators, or “makers,” who bring feel-good energy on social media and with their communities. Through music, movement, vibrant colors and words, the team of Energy Makers don’t just look to make things, they look to make things better. The feel-good energy projects will be shared throughout the spring and summer within their social and in-real-life communities.
“Feel-good energy is best when it’s shared,” says Fisher. “I’m excited to team up with Starbucks BAYA Energy to launch The Energy Makers Lab, which allows me to draw inspiration from my experiences and interests to create content that inspires and uplifts. I know our makers’ projects will create feel-good vibes and have a positive impact on those who view it.”
Starbucks BAYA Energy drink is now available nationwide in-stores and online wherever groceries are sold for a suggested retail price of $2.89 per can. Starbucks BAYA Energy drink can also be found in select Starbucks stores nationwide.