On Tuesday, March 1 for National Kolache Day, Kolache Factory is giving away free kolaches at part of its 40th anniversary celebration this year.

Every customer at every store nationwide can celebrate National Kolache Day with a free fruit or cream cheese kolache from 6 a.m.–2 p.m. or while supplies last. Guests can call ahead, go online, walk up or drive-thru to any Kolache Factory location and say “National Kolache Day” for the free treat.

The kolache, a pastry filled with savory and sweet fruits, meats or cheeses, is experiencing a resurgence. Kolache Factory reports that it had its best year of sales in its history in 2021.

“The pandemic has been challenging but it also pushed us to be better and ultimately brought our kolache loyalists out in droves, as our handheld, easy to grab-and-go kolaches turned out to be the perfect pandemic food,” says Kolache Factory chief operating officer Dawn Nielsen. “We are excited to head into our 40th year of business at the top of our game and can’t wait to say thank you to our customers with a free kolache on our favorite day of the year — National Kolache Day!”