Automated retailing has gone Hollywood with an exciting, new ATM vending system located in the heart of tinsel-town. The ATM vending machine is located at Sprinkles, the popular Beverly Hills-based cupcake bakery. It dispenses cupcakes (boxed and selling for $4 apiece) 24 hour a day, 7 days a week.

The Sprinkles machine is the latest example of how businesses are expanding their reach and selling products direct to consumers through automated systems. The vault holds 600 cupcakes and sits in front of Sprinkles’ flagship store in Beverly Hills.

Robbie Blinkoff, a consumer anthropologist and managing director of Context Based Research Group in Baltimore, understands the draw. He stated that anything that's moving toward automated retailing makes sense for consumers because it's convenient and interactive.

For entrepreneurs and brand owners, automated retailing offers a chance to access additional customers with their products and more cost effectively grow revenues.

Major retailers have embraced the trend as well, with stores such as Macy's, Walmart, JC Penney, and Best Buy all deploying automated retailing systems to build brand awareness, expand distribution, control inventory, lower costs, and increase revenues. 

AVT is a leader in the design and manufacture of custom merchandising systems, innovative kiosks and automated retailing systems. The company is a licensed distributor to customize and sell units such as the Sprinkles Cupcake Dispenser.

AVT, Inc. is a leading developer of self-service retailing systems, custom vending machines, and automated retail stores.