Dunkin’ has signed its first two college athletes, Deja Kelly and Matthew Boling, to Team Dunkin’ – the brand’s first name, image and likeness (NIL) partnerships. Through these partnerships, Dunkin’ intends to support athletes on and off the field.
Deja Kelly is a University of North Carolina sophomore and women’s basketball point guard and Matthew Boling is a University of Georgia junior and track & field star. Beyond Kelly and Boling, Dunkin’ will continue to fill the Team Dunkin’ roster throughout the year with collegiate athletes from across the country.
Team Dunkin’ athletes will be sharing their experiences across social media and enjoying exclusive Team Dunkin’ merch to sport on and off the field. They will also be honored by having their very own Dunkin’ drinks and food featured at a participating Dunkin’ location in their college town.
Additionally, through its partnership with Deja Kelly, Dunkin’ has donated $5,000 to the Velle Cares Foundation in association with the “Single Mothers Salute” annual event. Raised by a single mother herself, the Velle Cares Foundation is a cause near and dear to Kelly’s heart.