Great American Cookies is celebrating Valentine’s Day with cookie designs for those who are feeling the love and those who are not so much.

Keeping to tradition, the brand is offering heart-shaped cookie cakes with classic sayings such as “I Heart You” and “Love You More!,” but this year it wants to remind guests that any Valentine’s Day sentiment can be delivered in a sweet way. Alternatively for February 14, customers can customize cookie cakes with cheeky sayings such as “Cupid Who?”

“We want to offer all of our guests a delicious cookie cake that matches their feelings of the day, no matter how they feel about the holiday,” says Annica Conrad, chief marketing officer of FAT Brands’ Quick-Service Division. “Whether you treat yourself, a loved one or a friend to Great American Cookies, we hope to sweeten up Valentine’s Day for all.”