In response to the changing food industry and the rising demand for fast-casual restaurants to meet customers where they are at, Paris Baguette is testing the concept of climate-controlled smart lockers at its Edison, New Jersey location.

With the scan of a QR code, customers can preorder food items from the bakery café and pick them up from designated, chilled or heated lockers at the bakery.

This innovation comes on the heels of Paris Baguette’s announcement of a comprehensive brand redesign. The reimagined approach includes an elevated guest experience through every consumer touchpoint: modern and welcoming café layouts, distinguished brand packaging and an enhanced digital and mobile presence.