Caribou Coffee has announced it has launched its newest ground coffee, Wish Blend, in partnership with Make-A-Wish Foundation to raise funds for children across the nation battling critical illnesses. Available exclusively at Target’s website and select Target locations nationwide, Caribou Coffee will donate $1 from each bag of Wish Blend sold now through December 31, 2022.
“Through the collaborative efforts between Caribou, Make-A-Wish Foundation and Target, we’re incredibly honored to have the opportunity to make a significant contribution in granting life-changing wishes for children in need,” says John Butcher, president and chief executive officer of Caribou Coffee. “This partnership and coffee blend were crafted with Caribou’s brand purpose in mind, to create day-making experiences that spark a chain reaction of good. Caribou guests will be pleased to know their Wish Blend purchase at Target will help to create meaningful moments for so many children.”
The limited-edition, light roast blend is available in 10-ounce packages for $8.99. The blend is not available in Caribou Coffee coffeehouses, which are primarily located in the upper Midwest. Caribou Coffee has a strong presence in grocery and other retail locations nationwide, offering this blend exclusively in select Target stores and online.
“At Make-A-Wish, we’ve always been fueled by members of the community who donate their time and money to grant wishes that help kids feel better, and sometimes even, get better,” says Richard K. Davis, president and chief executive officer at Make-A-Wish America. “This new partnership with Caribou exemplifies the power of community as it stemmed from friends with connections to both Caribou and Make-A-Wish who saw an opportunity for the two brands to align. The end result is a multi-year program that allows Caribou Coffee drinkers to help grant life-changing wishes, and in doing so, become part of the ever-growing Make-A-Wish community.”