Sprinkles has announced its new line of celestial-inspired cupcakes made in partnership with cult-favorite astrology app Sanctuary, beginning with its first cupcake, Aquarius, on Monday, January 24.
Carefully and playfully created with Sanctuary as their expert astrology guide, Sprinkles’ culinary team formulated cupcake flavors that celebrate each sign.
“As passionate innovators, it made perfect sense for Sprinkles to combine the emotional connection people have with food to the emotional qualities within astrology,” says Michelle Wong, chief marketing officer of Sprinkles. “We are excited to unveil this new line of cupcakes in collaboration with Sanctuary, an authority in the astrology space, to offer our guests new and exciting flavors that draw inspiration from their unique personalities within the zodiac.”
“Teaming up with Sprinkles for this fun line of astrology-themed cupcakes has been such a blast,” says Ross Clark, chief executive officer and co-founder of Sanctuary. “We’re excited for everyone to try their zodiac flavor!”
At the start of each zodiac sign, Sprinkles will unveil a corresponding cupcake for a delicious and colorful interpretation of their innermost traits. An assortment of flavors include “Miso Caramel” for Aquarius - a caramel cake with a sweet and salty caramel core, topped with white chocolate buttercream frosting, and “Pink Fantasia” for Pisces - a fluffy pink vanilla cake filled and frosted with pink marshmallow meringue.