On Saturday, December 18, Las Vegas’ Pinkbox Doughnuts opened the doors to its relocated Eastern store in Henderson, complete with a drive-thru. The new location extends its one-of-a-kind menu to the drive-thru, bringing all 70+ rotating doughnuts to guests on the go.
Taking place 9 am to 1 pm that day, the grand opening party featured festive activities for guests of all ages, including an appearance by Pinkbox mascot Pinky, a live DJ, photo booth, airbrush tattoos and a free, limited-edition Pinkbox T-shirt for the first 100 guests.
As part of the celebration, Pinkbox gave its fans a chance to win a gift card by participating in a doughnut eating contest. Emceed by “Heavy D,” the first-ever kids contest featured five competitors who enjoyed PEE-WEEZ with the winner taking home a $25 gift card and Pinkbox merch, while the adult competition had seven fans enjoying full size treats with the winner earning a $250 gift card. Outside of the competition, three lucky attendees were also gifted free doughnuts for a year after biting into a special doughnut with a lucky pink ticket.
“Our favorite part of opening a new Pinkbox store is the grand opening celebration and seeing the customers and surrounding community come out to celebrate with us,” says Judith Siegel, owner of Pinkbox Doughnuts. “The relocation of our Eastern location allows us even more space to create our award-winning doughnuts, the second drive-thru for convenience and more ways for us to spread smiles with every doughnut we serve.”
The Eastern store is now open 24 hours daily. It features Pinkbox’s same whimsical design, with pink tiled ceilings, pink striped floors and walls adorned with icing drips. The exterior features Pinkbox’s signature pink as well as 3D sprinkles.
In addition to the relocated store, Pinkbox is launching the Pinkbox Perks loyalty program. The new program allows members to earn three points for every dollar spent, with 400 points equaling $10 Pinkbox Dough. Customers can sign up through the Pinkbox Perks app, earning 30 points just for signing up and can earn an additional 30 points for anyone they refer to the loyalty program. Perk holders will also receive a celebratory It’s Ya Birthday doughnut on their birthday.