On Thursday, December 2, Panera unveiled its 2021 Holiday Cup Collection, but with a twist this year. In partnership with TikTok star Emily Zugay, the bakery-café chain is introducing a line of ugly holiday cups that are designed to bring laughter and cheer to guests nationwide.
The MyPanera+ Coffee Subscription is available for gifting in two- and three-month packages, and in celebration, Panera worked with Emily Zugay, a comedic social media personality and graphic designer to create this one-of-a-kind holiday collection showing it’s really what’s on the inside of the cup that counts.
Zugay has created four different satirical holiday cup designs to get Panera coffee drinkers in the holiday spirit this year. The limited Panera Ugly Holiday Cup Collection will be available as reusable cups to help consumers to sip on their holiday coffee, hot or iced, all-season long. Consumers can enter for a chance to win a set of the limited-edition reusable “Ugly Holiday Cups” for free at this special website from now until December 6.
“We’re so excited to do something different from the rest this year with our 2021 Ugly Holiday Cup Collection launch in collaboration with TikTok sensation Emily Zugay,” says Eduardo Luz, Panera chief brand & concept officer. “Our new holiday cups send a friendly message that while we may focus on décor, gifts and holiday cards during this busy season, it’s important not to lose sight of the things that come from within - joy, family, memories, traditions and of course, the Panera Coffee that will power you through the holidays.”