Duck Donuts is making gifting much easier with the launch of its enhanced personalized digital gift card program. Powered by GiftNow, an integrated gift card and product gifting solution for retailers and merchants, guests can order digital gift cards directly from the Duck Donuts website with ease.

“With our new digital gifting experience, we are elevating our level of personalized convenience for our guests that wish to sprinkle happiness with the gift of Duck Donuts to family, friends and coworkers near or far,” says April Hoelscher, Duck Donuts vice president of marketing. “Our goal for our new digital gift cards is to provide a seamless customer experience and allow our guests to interact with our brand in a way that best fits their needs.”

Available in seasonal, generic or special occasion designs, digital gift cards can conveniently be sent via email, text or printed out and hand delivered. Guests can add a personalized written, video or picture greeting message that the recipient will see upon opening the animated gift online. Gift card denominations are available in preset values of $10, $25, $50, $75, $100, or there is an option to customize the amount, and can be redeemed in-store or online.

GiftNow, a Synchrony solution, helps to transform the process of giving and receiving gifts and digital gift cards. As the first holistic Gift Experience Management (GXM) platform, GiftNow enables Duck Donuts guests to deliver digital gift cards in seconds with a personalized greeting and digital wrapping of the sender’s choice.

“Developing personalized customer experiences for gifting are essential to delight customers and meet customers’ needs in the moment,” says Pari Raccah, general manager, GiftNow at Synchrony. “GiftNow helps make gift card giving a memorable experience, so Duck Donuts can create lasting fans out of both the gift giver and the recipient.”

Starting Friday, November 26, Duck Donuts is offering its Holiday Assortment, featuring the limited-time cool and fresh green mint icing. Guests will feel even more festive when donuts are topped with the specialty Holiday Sprinkles. This season’s cool, minty flavor can also be enjoyed as a Mint OREO Milkshake or Mint Chocolate Sundae.