Hershey is looking to make the holidays extra special with the debut of its first-ever Holiday Baking Shapes. These white creme chips are red and green, and come in festive stocking and tree shapes.

“After seeing a huge spike in baking this past year, we were inspired to create our first-ever seasonally-shaped chips to give bakers the chance to add a unique touch to their traditional recipes,” says Mike Orr, manager of baking. “So go ahead, add Hershey’s Holiday Baking Shapes to your favorite cookies or grab a handful to snack on – we won’t judge!”

Hershey has teamed up with Hallmark Channel for the first time ever to introduce a holiday baking contest, where one winner will receive the prize of a walk-on role as a baker in a Hallmark Channel Original Movie. Now through December 31, the two brands are calling on baking enthusiasts to use a Hershey’s Baking Product, like the new Holiday Baking Shapes, in their festive creations. Photos and recipes can be submitted here.

The partnership between the two brands also features a fun holiday cookbook, where amateur and professional bakers alike can browse recipes to add to their own digital cookbook.