Proper No. Twelve Irish Whiskey, founded by multiple-time MMA champion Conor McGregor, is celebrating National Coffee Day (9/29) and National First Responders Day (10/28) with Proper No. Twelve whiskey-infused doughnuts in partnership with Dough Doughnuts.
The two doughnuts available at Dough’s retail locations throughout New York City and nationwide through Dough’s website are:
- The Proper Irish Coffee Cream-Filled Doughnut – A classic yeast doughnut filled with Proper No. Twelve Irish Whiskey-infused buttercream and a hint of vanilla, complementing the whiskey's natural vanilla & honey notes, rolled in orange sugar
- The Proper Irish Coffee Glazed Doughnut – A traditional yeast doughnut covered in a Proper No. Twelve Irish Whiskey-infused cold brew coffee glaze made with Proper No. Twelve Irish Whiskey, cold brew extract and sugar
The Proper Irish Coffee Cream-Filled cost $5.75 individually and $45 per half dozen, and The Proper Irish Coffee Glazed costs $5.50 individually and $43 per half dozen. They will be available through October until National First Responders Day.
A portion of proceeds from the doughnut sales benefit The Tunnel to Towers Foundation, to help pay the mortgages for families of law enforcement officers and firefighters across the country killed in the line of duty. Proper No. Twelve has been committed to giving back to first responders since its launch in 2018, when the brand pledged $5 of each case sold would be donated to first responder organizations worldwide. It has donated a total of $1.9 million to date to The Tunnel to Towers Foundation.