Following a successful debut in St. Louis, Missouri, Texas-based Press Waffle Co. is continuing its expansion with a new opening in the SoMa district of Little Rock, Arkansas.

The location will open its doors on Friday, September 3 and will have giveaways and grand opening specials all weekend long. It will also feature beer, wine, milkshakes and coffee from local companies.

“We are so excited to bring this concept to Little Rock” says Rosemary Compton, co-owner and manager of the location. “Little Rock foodies will love the Insta-worthy waffle creations, and we look forward to serving the whole community morning, noon, and night.”

The new shop is Press Waffle Co.’s fourth franchised location and seventh overall. Press specializes in fully customizable authentic Belgian waffles, in both sweet and savory varieties. Customers can build their own waffle from a selection of toppings or can order one of the popular combinations.