Texas-based Press Waffle Co. continues its expansion out of the state with its latest location. Already found in Texas and Oklahoma, the former guest on ABC’s Shark Tank will now makes gourmet waffles available in Missouri at St. Louis’ new City Foundry Food Hall.
The new food hall opened its doors on August 11, and Press Waffle Co. is already among the most popular concepts there.
“The response has been beyond our expectations,” says co-owner Ryan Gasaway. “Half of the vendors in the hall have been selling out before the day is over, so we are definitely firing on all cylinders!”
“The waffle is really the star of the show,” adds co-owner Jackie Gasaway. “Everything we do goes on a Liége waffle which is this buttery dough-based waffle with little clusters of Belgian pearl sugar in every bite. Definitely the best waffle you’ve ever had!”
Press specializes in fully customizable authentic Belgian waffles, in both sweet and savory varieties. Customers can build their own waffle from a selection of toppings or can order one of the favorite combinations like “The House” with fresh strawberries, Nutella, cookie butter and whipped cream or the “Chicken and Waffles” with crispy deep fried tenders, bacon crumble and maple syrup.
The new shop is Press Waffle Co.’s third franchised location and sixth overall, with future locations set to debut in Houston, Texas and Little Rock, Arkansas.