Consumers who are searching for local businesses on their mobile phones has steadily grown 30% each year, which means there is a demand in the market for a service like Yext, which helps your businesses to be found not only on the web, but also in local mobile search results as well.
The industry is moving toward the “real-time” transmission of information and that is exactly what Yext is helping businesses to do—drive physical sales in brick & mortar businesses and advertise/promote inventory/deals in search results.
Yext follows the Groupon strategy, allowing local businesses (big or small) to offer deals to help maximize supply/demand chain.
In the course of less than 8 months, Yext’s PowerListings generated $10 million in revenue.
Yext has developed a real-time local listings product called PowerListings, enabling businesses to update their websites and company information instantly from the Yext.com website.
Yext works with 36 different sites that host business information and so far is the platform behind 35,000 different listings. Through its partnerships with industry giants such as Yahoo! and Yelp, Yext is able to offer uniform messaging across multiple directories in a consistent format. This method of delivery ensures that businesses as well as users are retrieving accurate information.