Following its strategy to capitalize on the convenience trend, Dunkin’ has unveiled its most recent non-traditional openings and growth plans for 2021.
This year, the company has expanded across Las Vegas at the Convention Center, LINQ Hotel, and Arizona Charlie’s Boulder Casino, as well as reopened with the unveiling of the new Virgin Hotel. It has also opened its 12th location with Great Wolf Resorts at the Manteca, California park and further strengthened its presence in the healthcare setting with locations at the Oak Hill Hospital in Brooksville, Florida and UMass Memorial Medical Center in Worcester, Massachusetts.
Dunkin’ plans to continue opening non-traditional locations by focusing on airport expansion within New York’s JFK Airport in Terminal 1 and Chicago’s O’Hare Airport in Terminal 5.
In 2020, Dunkin’s restaurant additions included openings throughout airports in Boston, San Antonio, St. Petersburg-Clearwater and New York City. It also developed retail restaurants in the Mall of America, American Dream Mall and a Shop Rite Supermarket in New York, as well as Air Force Bases in New Mexico and Utah, and on campuses at the University of Maryland and University of Massachusetts at Dartmouth.
“Dunkin’ continues to modernize with convenience at the forefront. Our flexible concepts for any non-traditional format have been an essential aspect of our growth over the past decade and will remain a vital part of our future development strategy,” says Chris Burr, director of non-traditional development at Inspire Brands. “As a new member of the Inspire family of brands, Dunkin’s strong experience in non-traditional development complements Inspire’s vision for non-traditional growth across the portfolio, bringing valuable expertise to our best-in-class shared Development team.”