Barry Callebaut has announced the launch of the Indulgence Playbook, a guide for North American food manufacturers on competing within the indulgence market, and its latest chocolate innovation, Caramel Aura.

To help brands tackle the challenge of appealing to consumers who want products with a clear added value in the form of special ingredients, flavor, unique processing techniques, positioning or certifications, the brand created the Indulgence Playbook. This multi-asset tool is designed to highlight market insights, product solutions and application and concept ideas to win in the market. In addition, the Indulgence Playbook is comprised of strategies and concepts to innovate or renovate a line of products so that they stand out with premium positioning.

One of the top premium flavors is caramel. Caramel Aura is a caramelized white chocolate made with caramelized milk powder and sugar, with no color or flavor added. This newest addition to Barry Callebaut’s caramel collection gains its premium and decadent flavor experience due to the craftsmanship of specialized ingredients in combination with the fine-tuned processing which delivers a creamy, warm, memorable and flavor-forward caramel experience. Caramel Aura is also a Cocoa Horizon product which supports farmers and protects the planet through the Cocoa Horizons Foundation.

Caramel Aura is available in two ways to help food manufacturers elevate their brands and treats:

  • Caramel Aura Melting Chocolates – Can be used in many applications, such as for molding, enrobing, drizzling, bottoming or even panning
  • Caramel Aura Chips – Ideal for baked goods such as cookies and also a decadent addition to trail mixes or other snacks

“We are so excited to reveal our latest caramel product, Carmel Aura, and our industry resource, the Indulgence Playbook,” says Laura Bergan, director, Barry Callebaut Brand. “Through consumer research, we created the Indulgence Playbook with tactics and methods to help brands succeed in evolving consumer tastes and meet the needs of the premium indulgence market. To help brands meet those premium standards, Caramel Aura is the easy product solution that will elevate and capture consumer’s interests. We’re excited to see the industry expand their definition of indulgence and utilize our strategies to create products that provide indulgent experiences for everyone.”