The Peerless Group, a division of the ITW Food Equipment Group, announced the launch of its new brand identity and tagline in support of its long-term positioning and renewed dedication as an innovative, customer-focused manufacturer of premium quality food equipment. From its roots in 1913, Peerless has been a trusted supplier to the bakery industry for quality machines. This rebrand reflects Peerless’ continued commitment, under ITW ownership, to become the industry’s most innovative and customer-focused food equipment manufacturer. The foundation for this goal was set in 2011 by establishing a steering committee to guide internal efficiency projects, creating a robust internal project-tracking website and involving all employees in grass-roots safety committees. 

“Today’s announcement reflects our dedication to expand our market presence, deepen our customer relationships and strengthen our safety and performance leadership,” said George Hoff, General Manager of Peerless Food Equipment. “Our customers have told us that our equipment performance and reliability sets us apart in the industry and our service offering is incomparable. Our goal for 2012 is to continue to offer extremely high quality equipment and service that exceeds expectations as well as become even more innovative and customer-focused. Peerless will dedicate considerable resources in 2012 to internal projects designed to improve manufacturing efficiency and ease of machine sanitation as well as help us understand, identify and address additional customer needs more proactively. These projects will take Peerless to the next level.”

The Peerless Food Equipment corporate rebrand is multifaceted and includes the first step of updating the logo and tagline. The 2012 rebrand will also include a refined mission, vision, website, domain name and product literature, as well as additional social media sites to connect with customers. The new company tagline - Like No Other - embodies the company’s commitment to provide superior equipment and service to customers to move their business forward.  The new logo brings together the three iconic brands of Peerless, Peters and Fedco in a bold, fresh symbol that highlights the uniqueness of each brand while harmoniously reflecting the corporate family.

The Peerless Group is a food equipment company dedicated to creating value for the worlds’ leading bakeries and food processors by developing and applying innovative technology for excellent solutions. Customers worldwide trust Peerless to create high quality, reliable equipment, meet critical sanitation requirements and provide attentive after sales service to optimize processes and reduce downtime. The Bread & Roll, Biscuit & Cracker and Cake & Snack market segments use Peerless equipment. For more information, visit online at