New York City restaurant Black Tap has launched “The CrazyShake Challenge” in celebration of National Ice Month and National Ice Cream Day. For the first time, fans all across the US can take their shot at their dream version of the brand’s iconic dessert. The winning shake will receive a place on the menus at select Black Tap locations for a limited time in August.
In order to enter, fans simply submit their CrazyShake milkshake idea through Black Tap’s website by 11:59 pm EST on July 15. Submissions must include the proposed shake name, shake description including the milkshake base flavor, candy/treats for the frosted rim, toppings and the creator’s name, email and zip code.
Black Tap will select two favorites and announce the finalists on social media on National Ice Cream Day, July 18. The two finalists will go head-to-head, with voting opportunities via Black Tap’s Instagram and Facebook until July 21. The shake idea with the most votes will become the next CrazyShake special, and the winning shake maker will get to work directly with a Black Tap master-shaker to perfect their creation before its debut on August 6.
“We are so excited to see our fans’ creativity shine this summer,” says owner Chris Barish. “Over the years we've had guests share their dream shakes and now we are thrilled to have the chance to bring one lucky fan’s creation to life. Nothing is off limits. We want people to think big, think crazy. We’ve got the expertise to make it happen.”