This week, Houston, Texas-based Three Brothers Bakery will be having a bake sale at all of its locations supporting the Houston Alzheimer’s Association.

From June 21-27, a portion of proceeds of any purple products (including cookies, cupcakes and petit fours) purchased at the bakery’s three locations will benefit the Association, which leads the way to end Alzheimer’s and all other dementia by accelerating global research, driving risk reduction and early detection and maximizing quality care and support.

In June, Three Brothers Bakery is also offering rainbow products for Pride Month. That includes its popular Rainbow Cake, dipped decorated cookies, rainbow bears and “Baking with Pride Since 1949” shirts.