Cacao Barry, a premium chocolate brand from Barry Callebaut, has announced the debut of its latest innovation. WholeFruit Chocolate is made from 100% pure cacaofruit, no refined sugars, no lecithin and no vanilla.

With a zesty fruity taste like no other, WholeFruit Chocolate unveils the natural freshness of the cacaofruit. This couverture chocolate answers the need to satisfy healthy indulgence by upcycling the cacaofruit, improving farmers’ quality of life and being 100% sustainably sourced.

WholeFruit Chocolate is available in two variants: WholeFruit Bold (100% Pure cacaofruit), feature a punchy symphony of fresh fruitiness and deep chocolaty notes, and WholeFruit Velvety (100% Pure cacaofruit + milk), creamy chocolate enveloping a gentle mix of citrusy freshness and yellow fruity notes.

Chef Ramon Morató, creative director of Cacao Barry, sees WholeFruit Chocolate as not only a chocolate, but also a movement.

“The values associated with this chocolate are a way of understanding life through sustainability, waste reduction, upcycling and a healthier diet to have better care for our planet,” he says. “During the process of creating different recipes, we integrated these values that were somewhat already part of our way of seeing the profession, but that we wanted to make much more visible now to highlight even more our commitment to what we think is the future... This is just the beginning.”

Cacao Barry partners with Cabosse Naturals who upcycles the pulp and peel of cacaofruit into a range of 100% pure cacaofruit ingredients.

For Cacao Barry’s WholeFruit Chocolate, Cabosse Naturals collaborates closely with the local cacaofruit farming communities, who are part of the Cocoa Horizons sustainability program in Ecuador, to source the highest quality fruits and offer to 450 small farmers an improved quality of life. They work together to limit the time between harvesting the fresh cacaofruits and the processing into delicious ingredients to no more than 5 hours. This is to preserve the high quality delicious fresh fruity taste and nutrients of the fruits that are found in the chocolate.

The WholeFruit Chocolate is available now in limited quantities in France, United Kingdom, Italy, Canada, United States, Brazil and Japan for professional artisans. Starting in December 2021, its distribution will be progressively extended to many other countries.