Van Houten, a Barry Callebaut brand, is the first to introduce ruby chocolate in a powdered form. It will be offered to the hospitality sector, specifically baristas and coffee bars.

In 2017, Barry Callebaut revealed the fourth type in chocolate, ruby, with its new taste experience, a tension between berry-fruitiness and luscious smoothness. Since its launch, ruby has used in wide variety of applications.

“We are proud to be the first to offer a ruby chocolate drink powder,” says Freek van der Knaap, vice president vending & beverages EMEA. “This chocolate drink has all the flavor and color of ruby chocolate and the powder dissolves very easily in any type of milk, in hot or cold applications. Ruby chocolate drink powder will help us to unlock the beverage category for Horeca customers.”

Like all Van Houten products, ruby chocolate drink powder is made with 100% sustainably sourced cocoa beans. The brand partners with Cocoa Horizons, an impact-driven program, established in 2015, focusing on cocoa farmer prosperity by creating self-sustaining communities that protect nature and children.