The sounds of "Joy to the World" will be flowing through the streets of downtown Mobile, AL, on New Year's Eve. But don't get your holiday songs confused. Legendary music group Three Dog Night will be headlining the free Mobile celebration leading to the giant MoonPie Drop at midnight.
For the MoonPie Over Mobile celebration, this southern city has teamed up with Chattanooga Bakery, the maker of the iconic MoonPie marshmallow sandwich, to create the largest electronic MoonPie as the featured attraction for its New Year's Eve celebration. This is the third year an electronic version of the delicious treat will light up downtown Mobile.
The giant MoonPie weighs 350 pounds and is 12 feet tall. The MoonPie will drop 317 feet in 60 seconds from atop the 34th floor of the RSA BankTrust Building.
Mobile is the home of America's first Mardi Gras celebration, and the MoonPie is the favored "throw" of the hundreds of Mardi Gras maskers riding the floats during the extensive Mardi Gras parade season.
MoonPies were first thrown from Mardi Gras floats in 1952. Today, Mobile consumes more than four million MoonPies annually, and has adopted the delicious treat as an informal emblem.
The original MoonPies are made by Chattanooga Bakery in Chattanooga, TN. Mobile consumes more than 4 million MoonPies annually.