B&G Foods has announced expanded retail availability of its Cinnamon Toast Crunch Cinnadust Seasoning Blend, the first official seasoning blend to capture the essence of the beloved cinnamon flavored cereal.
Cinnamon Toast Crunch Cinnadust Seasoning Blend was originally introduced in September 2020 in club stores. Following its successful club launch and in response to consumer demand, it can now be found in the spice aisle at over 4,300 grocery stores nationwide, as well as at online retailers.
The seasoning blend is available in two sizes (3.5-ounce and 6.5-ounce) in addition to the original 13.75-ounce bottle. More complex than traditional cinnamon-sugar mixes, it consists of the cereal’s famous cinnamon-sugar blend, paired with sweet notes of caramel, vanilla and graham flavors that combine to capture the taste of a bowl of Cinnamon Toast Crunch Cereal. It can be used in a variety of applications, including on toast, ice cream, cookies, fruit, coffee and more.
“Consumers clamored to get their hands on Cinnamon Toast Crunch Cinnadust Seasoning Blend during the club rollout in September,” says Jillian Vazzano, brand manager for B&G Foods. “With the introduction of two new package sizes, and dozens of national grocery chains and online retailers now carrying stock, we’re thrilled that Cinnamon Toast Crunch Cinnadust Seasoning Blend is now available to Cinnamon Toast Crunch enthusiasts everywhere.”