According to new consumer data compiled by Auntie Anne’s, the brand’s pretzel nuggets are an incredibly popular snack. The number one ordered item is Original Nuggets, with Cinnamon Sugar Nuggets and Original Pretzels tied for the second and third spots in the US. In fact, Americans purchased more than 690 million total nuggets – more than twice the population of the country.
In celebration of pretzels and all their forms, Auntie Anne’s will have special deals and more for National Pretzel Day. On April 26, guest will receive a free Original or Cinnamon Sugar Pretzel when they sign up through the Pretzel Perks app to redeem the offer and order in-store or online.
Auntie Anne’s also plans to reward those who order their pretzels for delivery. All week long from April 26-30, the gourmet pretzel chain is offering free delivery on orders over $12 when ordered through the Pretzel Perks app.
Finally, Auntie Anne’s will be hosting contests on Instagram from April 26-30. Five different winners will be selected daily to win free pretzels for a year just by commenting on the post.