With one of sports fans’ favorite events of the year – the NCAA basketball tournament – set to begin later this month, Auntie Anne’s is holding a sweepstakes set to give up to 5,000 lucky fans a bucket of bite-sized pretzel snacks, a limited-edition basketball-themed pretzel bucket complete with a backboard, a shoot-and-score instant-win mobile game in partnership with Coca-Cola and offers up for grabs all tournament long.

For every basket scored throughout the entire tournament, up to 5,000 total, Auntie Anne’s will give away one bucket of freshly baked Pretzel Nuggets or Mini Pretzel Dogs to a Pretzel Perks rewards member. Pretzel Perks members will be automatically entered to win a Pretzel Bucket when signed up through the app.

In partnership with Coca-Cola, Auntie Anne’s is giving fans a chance to virtually shoot and score on their smartphones with the Basketball Buckets Challenge. From March 11 to April 8, guests who purchase Auntie Anne’s Basketball Buckets in-store and online have a chance to win instantly after signing up at Coke.com/Rewards. They simply scan the code on the Basketball Bucket backboard to play the Auntie Anne’s and Coca-Cola Basketball Buckets Challenge Mobile Game, then virtually shoot pretzel nuggets into a basketball hoop to score as many baskets as possible in 15 seconds to see if they’ve instantly won prizes, including a small Coca-Cola fountain soda, an Original or Cinnamon Sugar Pretzel or a $0 delivery fee on an Auntie Anne’s order through DoorDash.

Additionally, the pretzel chain will have specials all tournament long. Among those are:

  • One limited edition Basketball Bucket (any variety Pretzel Nuggets or Mini Pretzel Dogs) and 2 medium drinks (Coca-Cola Fountain Soda or Original Lemonade) for $21.99
  • Three limited edition Basketball Buckets – one bucket each of Original Pretzel Nuggets, Cinnamon Sugar Pretzel Nuggets, and Mini Pretzel Dogs – for $54.99
  • On select game days throughout the tournament, free delivery is available when customers place an order in the Pretzel Perks app or Auntie Anne’s website

“Nothing pairs better with game-watching than golden brown, freshly baked pretzels! Knowing how much fans missed their favorite tournament last year, it was important that we celebrate its return in a big way,” says Cynthia Liu, vice president of marketing, Auntie Anne’s. “At Auntie Anne’s, we’re all about turning a simple moment into one that’s simply unforgettable. We’re thrilled to offer fans more ways to celebrate the tournament all in the comfort of their home.”