Donuts in the bakery case, coffee brewing at the hot beverage bar, breakfast sandwiches ready to heat, orange juice in the vault – and now a new breakfast item rolls into 7-Eleven stores this month. The Maple Pancake Sausage Roller is a maple-flavored pancake wrapped around a pork sausage link served hot off the roller grill. An easy-to-eat option for breakfast on the run, the new Breakfast Roller, available exclusively at participating 7-Eleven stores, is a value at an introductory price of just $1 each.

The Maple Pancake Sausage Roller combines two of the most popular breakfast foods – pancakes with syrup and sausage – into one unique product that was created exclusively for 7-Eleven by Kraft Foods. Customers who tried the new breakfast item at test stores in New York, Austin and San Francisco, gave it positive reviews.   

"The maple aroma gets their attention, and the satisfying sweet and savory flavor will keep them coming back," said Jesus Delgado-Jenkins, 7-Eleven senior vice president of merchandising, marketing and logistics.  "If someone craves pancakes for breakfast but is in too big a hurry to stop at a restaurant, they're probably not going to get them to go and eat them on the road. The Maple Sausage Breakfast Roller satisfies that craving in a delicious, dashboard-dining sort of way.  Not to mention, it's a great value."

Considered "the most important meal of the day" by most, breakfast is still skipped daily by 10 percent of Americans, according to a recent study. That number is even higher for men ages 18 to 34, 7-Eleven's target demographic, at 28 percent. 

"Breakfast may be the most important meal of the day, but for many, morning is also the most hectic time of the day too. Our morning customers are in a hurry and looking for convenience, value and quality.  The Maple Sausage Breakfast Roller is a winner on all three counts," Delgado-Jenkins said.