Avocados From Mexico (AFM) is bringing the big game stadium experience directly to consumers with the launch of its Virtual Guac Bowl Stadium. Inside AFM's Virtual Guac Bowl Stadium, visitors can access exclusive messages from sportscasters Troy Aikman and Erin Andrews and game day guacamole recipes.
Visitors to the virtual stadium can also share content from the five experiences within the Guac Bowl Stadium for the chance to win limited-time only avocado gear and weekly prizes of $1,000, as well as the opportunity to enter to win the grand prize of $1 million.
The Virtual Guac Bowl Stadium is part of AFM's long-term #GuacFromMexico digital communication effort. Upon entry to the stadium, visitors can enter to win the grand prize using the #GuacFromMexico hashtag when sharing their personalized autographs from Aikman and Andrews or submitting their favorite touchdown dances to the AFM jingle on social media, or any other experiences found in the virtual stadium.
"In a year like no other, we have launched one of our most robust digital campaigns around the Big Game to reach football and avocado fans digitally," says Ivonne Kinser, head of digital marketing and e-commerce for AFM. "We're using this activation that encompasses five experiences within one hub, and integrates all the key channels, pillars and content formats within digital marketing to leverage personalization, data and rewards to engage consumers."
The online stadium can be accessed three ways: via a QR code from shopper POS materials, the brand's social media channels, or at the Guac Stadium website.